30 Hours Specialisation Course in Search Engine Optimization (SEO)

Teacher New Age Solutions Technologies
Categories Marketing
Students 0 (Registered)
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Overview
Curriculum
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₹9,990.00 ₹3,990.00

Curriculum

10 Sections
0 Lessons
10 Weeks

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Module 1: Introduction to SEO
- Understanding search engines and their algorithms
- Evolution of SEO and its importance
- Basic terminology and concepts
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Module 2: Keyword Research
- Importance of keyword research
- Tools and techniques for keyword research
- Long-tail vs. short-tail keywords
- Competitive analysis and keyword mapping
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Module 3: On-Page SEO
- Title tags, meta descriptions, and headers optimization
- URL structure and internal linking
- Content optimization strategies
- Image optimization and alt tags
- Mobile optimization and site speed
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Module 4: Off-Page SEO
- Link building fundamentals
- Understanding backlinks and their significance
- White hat vs. black hat link building techniques
- Guest blogging
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Module 5: Technical SEO
- Site architecture and crawlability
- XML sitemaps and robots.txt
- Canonicalization and duplicate content issues
- Schema markup and structured data
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Module 6: SEO Analytics and Reporting
- Setting up Google Analytics and Search Console
- Key performance indicators (KPIs) for SEO
- Understanding and interpreting SEO metrics
- Creating actionable reports and insights
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Module 7: Local SEO
- Importance of local SEO for businesses
- Google My Business optimization
- Local citations and directory listings
- Managing reviews and reputation management
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Module 8: Advanced SEO Strategies
- SEO for e-commerce and large websites
- International SEO considerations
- Voice search optimization
- Emerging trends and future of SEO
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Module 9: SEO Case Studies and Practical Applications
- Analyzing successful SEO campaigns
- Hands-on exercises and projects
- Troubleshooting common SEO issues
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Module 10: SEO Ethics and Best Practices
- Ethical considerations in SEO
- Avoiding penalties and black hat tactics
- Building a sustainable and long-term SEO strategy
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Instructor

New Age Solutions Technologies

SEO Course : Begineer to Advanced

Curriculum

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