30 Hour Social Media Marketing Specialisation Course
- Marketing
- 0 (Registered)
-
(0 Review)
30
Jan
Curriculum
- 10 Sections
- 0 Lessons
- 10 Weeks
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- Module 1: Introduction to Social Media Marketing
- Understanding the role of social media in marketing
- Evolution of social media platforms
- Benefits and challenges of social media marketing
- Setting objectives and KPIs for social media campaigns
0 - Module 2: Social Media Strategy Development
- Identifying target audience and buyer personas
- Choosing the right social media platforms
- Creating a content calendar and strategy
- Integration with overall marketing strategy
0 - Module 3: Content Creation and Curation
- Understanding content types and formats
- Writing compelling copy and headlines
- Creating graphics and visuals for social media
- Curating relevant content for sharing
0 - Module 4: Community Engagement and Management
- Building and nurturing online communities
- Responding to comments, messages, and mentions
- Handling negative feedback and crises
- Influencer identification and engagement strategies
0 - Module 5: Paid Advertising on Social Media
- Introduction to social media advertising platforms (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc.)
- Setting up ad campaigns and targeting options
- Ad creative best practices and A/B testing
- Budgeting and bid strategies
0 - Module 6: Analytics and Measurement
- Introduction to social media analytics tools (Facebook Insights, Twitter Analytics, LinkedIn Analytics, etc.)
- Understanding key metrics: reach, engagement, impressions, conversions, etc.
- Analyzing and interpreting social media data
- Adjusting strategies based on analytics insights
0 - Module 7: Influencer Marketing
- Understanding influencer marketing and its benefits
- Identifying relevant influencers for your brand
- Negotiating partnerships and contracts
- Measuring the effectiveness of influencer campaigns
0 - Module 8: Social Media Platforms Deep Dive
- FB Profile setup and optimization
- FB Content strategies and best practices
- FB Advertising options and targeting
- Tweeting strategies and engagement tactics
- Twitter Ads setup and management
- Linkedin Company page optimization
- Linkedin Content publishing and networking strategies
- LinkedIn Ads setup and targeting options
0 - Module 9: Emerging Trends and Future of Social Media Marketing
- Exploring emerging platforms and technologies
- Predicting future trends in social media marketing
- Adapting strategies to changes in user behavior and platform algorithms
0 - Module 10: Case Studies and Practical Applications
- Analyzing successful social media campaigns
- Hands-on exercises and projects
- Applying strategies learned throughout the course
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