30 Hours Digital Marketing Course With Generative AI

Teacher New Age Solutions Technologies
Categories Marketing
Students 1 (Registered)
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Overview
Curriculum
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₹9,990.00 ₹3,990.00

Curriculum

10 Sections
0 Lessons
10 Weeks

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Module 1: Introduction to Digital Marketing
- Overview of digital marketing landscape
- Importance of digital marketing in modern business
- Key concepts and terminology
scape
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Module 2: Website and SEO Fundamentals
- Website design principles for digital marketing
- Introduction to search engine optimization (SEO)
- On-page and off-page SEO techniques
- Understanding keywords and analytics
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Module 3: Content Marketing Strategies
- Importance of content marketing in digital strategy
- Content creation, curation, and distribution
- Leveraging blogs, videos, podcasts, and infographics
- Content calendar planning
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Module 4: Social Media Marketing
- Overview of major social media platforms
- Creating effective social media content
- Engagement strategies and community management
- Social media advertising and analytics
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Module 5: Email Marketing and Automation
- Building an email list and segmentation
- Designing effective email campaigns
- Introduction to email automation tools
- A/B testing and analytics
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Module 6: Pay-Per-Click Advertising (PPC)
- Understanding PPC advertising platforms (Google Ads, Facebook Ads, etc.)
- Keyword research and ad targeting
- Ad copywriting best practices
- Budgeting, bidding strategies, and analytics
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Module 7: Introduction to Generative AI in Digital Marketing
- Understanding generative AI and its applications in marketing
- Overview of generative AI tools and platforms
- Examples of generative AI in content creation, design, and personalization
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Module 8: Generative AI in Content Creation
- Exploring AI-powered content creation tools
- Generating blog posts, articles, and product descriptions with AI
- Evaluating quality and relevance of AI-generated content
- Ethical considerations in AI content creation
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Module 9: Generative AI in Design and Creatives
- Using AI for image and graphic design
- Creating compelling visuals and infographics with AI
- Personalizing content with AI-driven design tools
- Balancing creativity and automation in design
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Module 10: Case Studies and Practical Applications
- Analyzing successful digital marketing campaigns leveraging generative AI
- Hands-on exercises and projects using generative AI tools
- Implementing AI-driven strategies in real-world scenarios
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