Specialisation Course in Google AdWords & Google Analytics
- Marketing
- 0 (Registered)
-
(0 Review)
29
Jan
Curriculum
- 10 Sections
- 0 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Module 1: Introduction to Google Ads
- Understanding the Google Ads ecosystem
- Account setup and campaign structure
- Keyword research and ad group organization
- Ad formats and extensions
0 - Module 2: Google Search Ads Fundamentals
- Introduction to Google Search Network
- Understanding search intent and keyword match types
- Writing compelling ad copy for search ads
- Ad extensions for search campaigns
0 - Module 3: Google Display Advertising on Google Ads
- Introduction to Google Display Network (GDN)
- Targeting options on GDN: contextual, audience, and placement targeting
- Creating effective display ads and responsive display ads
- Display campaign optimization techniques
0 - Module 4: Google Ads Advanced Features
- Ad scheduling and bid adjustments
- Ad testing and optimization
- Remarketing strategies and implementation
0 - Module 5: Video Advertising with Google Ads
- Introduction to YouTube advertising
- Types of YouTube ads: skippable, non-skippable, bumper ads, etc.
- Video ad creation and optimization
- YouTube targeting options and best practices
0 - Module 6: Google Ads Reporting and Analysis
- Setting up conversion tracking
- Understanding Google Ads reports and metrics
- Performance analysis and campaign optimization strategies
- Attribution modeling and cross-device tracking
0 - Module 7: Introduction to Google Analytics
- Understanding the importance of web analytics
- Google Analytics setup and account structure
- Navigating Google Analytics interface
- Understanding: Datastreams, Sessions, Events, Pageviews, Conversions
0 - Module 8: Google Analytics Intermediate
- Understanding Traffic Acquistion, User Acquistion
- Understanding Pages & Screens
- Event tracking implementation
- Setting up conversions
- Understanding landing page report
0 - Module 9: Google Ads and Google Analytics Integration
- Linking Google Ads and Google Analytics accounts
- Analyzing campaign performance using Google Analytics data
- Remarketing and audience creation based on Google Analytics data
0 - Module 10: Optimization Strategies and Case Studies
- Performance optimization techniques for Google Ads
- A/B testing methodologies and best practices
0
Instructor
